When giving is online, what happens to the sense of community, especially when giving is seen as a communal activity? Givelify, a mobile app, considered this paradox from inception and has redefined community as a result.
Moderator | Jeannie Sager, Director, Women’s Philanthropy Institute
Walle Mafolasire founded Givelify in 2013 out of a desire to transform spontaneous giving and increase generosity in the world. He is passionate about giving and leads the company’s efforts to make the giving experience equally beautiful and instant.
Prior to Givelify, Walle pioneered an online learning and collaboration platform for college students and an interactive mobile video cloud platform.
Walle has been active in a number of community service and human rights organizations including Rotary International and the Nigerians In Diaspora Organization. He was named one of Indy’s Best & Brightest - Top 10 in Technology, for his professional accomplishment including his work with the community, how he positively affects others around him, and demonstrates leadership qualities in the workplace and community.
In addition, he was featured in the prestigious International Center of Indianapolis’ New Faces at the Crossroads: The World in Central Indiana, a book illustrating the colorful array of cultures and customs in central Indiana.
Women Give 2020 raises questions about how we envision community in the digital age. If giving occurs more and more online, how can nonprofits build relationships and develop trust with donors? What does community look like online and how do people stay connected? Givelify, a mobile app founded in 2013 by Walle Mafolasire, is one example of innovative approaches to these questions.
Givelify was designed to help people give in the moment from wherever they are, especially to congregations. For example, if a congregant is sick and unable to attend services, the congregant can still contribute to the offering via the app. Givelify also recognizes that as younger generations already conduct routine activities on their mobile device, giving to their faith-based organization in the same way is a logical step. Givelify’s expanded definition of community is welcoming and inclusive.
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